Why I Built ChloeVA: The Story Behind My VA Business

I felt like the most appropriate way to start my blog page would be to tell you about why I decided to set up ChloeVA. It all began when I moved back to my hometown and gained an insight into what I wanted. 

The thought never crossed my mind ‘I want to be a virtual assistant’. 

I looked at my experience, values and the kind of life I wanted to build. I thought about the type of work that felt meaningful, sustainable, and aligned with how I wanted to operate long-term.  

I wanted to support wellness professionals in building calm structured businesses without chaos.

From that clarity, I created ChloeVA, a calm systems-led wellness operations business.

The problem

The wellness industry operates in a particular pattern when addressing business operations. 

Business owners were spending huge amounts of time managing inboxes, admin, content, and backend systems. This led to stress, less time with clients, and burnout. You cannot juggle everything all at once. 

Even when systems existed, they were often chaotic and not managed with intention. Without support, systems will collapse and create more complexity.

I noticed one business owner was focusing all of their attention on social media engagement, and neglecting their own vision. This disconnect is what made me realise ChloeVA could offer something valuable.

The Solution

I quickly learnt that many businesses were focusing on urgency and speed. ChloeVA was built differently. Through structure, systems and long-term thinking.

My background in psychology and nutrition has given me a deep understanding of how the wellness industry operates. I know how valuable your work and knowledge is. That’s why ChloeVA is not just a temporary fix, but a long term solution. 

Naturally, I thrive doing the tedious tasks that everyone hates - maybe I am a bit of an organisation geek, but this is what I love.

I want to build meaningful relationships to understand your business goals and your client needs. As an introvert, I thrive at backended support and will be invested in your business from the start. You will always be the driving force behind your business, my role is to streamline processes and minimise stress.

I care about the health of myself and others which is why I want to join your journey and provide the best service possible.

My values 

It is important to me that you know my values and how I work. 

ChloeVA is not your average Virtual Assistant. I provide a calm structure to your business where you can feel in a position to let go. I will invest my time into learning about your business so I can be flexible to your business needs.

It is not about quick fixes, it is about sustainability and long-term thinking. ChloeVA is not somewhere to dump tasks, because I can guarantee, these tasks will haunt you again.

I want to build trust and reliability with you. This is something that I pride myself on, and where the core identity of ChloeVA lives. Partnership energy, without the cost of micromanaging.

Who I support

You may be reading this and think this does not feel like what your business needs. And that’s okay… I am not here to support everyone.

I focus on health and wellness professionals because of my own passion for this industry. My goal is to help you breathe again and make your business feel calmer, not heavier.

If you are a founder who values structure, sustainability and stability, ChloeVA may be the support you are ready for. 

No quick hacks, just dedicated thoughtful support.

Thank you

So that is ChloeVA in a nutshell. Thank you for sharing my journey and supporting me in my first business venture. It has not been easy, but I am so glad I took the jump and started.

If anything resonates with you, or you want to ask any questions, I would love to hear from you.

You can contact me via my website or connect with me on LinkedIn and I would be happy to have a chat.

ChloeVA isn’t just a service — it’s a way of working.